First Floor Under Design & Branding PIRACY POSTER by TBWA\ Milan

PIRACY POSTER

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Industry Shows, Events & Festivals
Media Design & Branding
Market Italy
Agency TBWA\ Milan
Executive Creative Director Nicola Lampugnani, Paolo Troilo - Francesco Guerrera
Art Director Moreno De Turco
Copywriter Mirco Pagano
Photographer Davide Breghelli - Fabio Orefice, Matteo Bottin
Released March 2011

Credits & Description

Category: Posters
Advertiser: FIRSTFLOORUNDER
Product/Service: ART EXHIBITION PIRACY
Agency: TBWA\ITALIA
Date of First Appearance: Mar 10 2011
Entrant Company: TBWA\ITALIA, Milan, ITALY
Executive Creative Director: Francesco Guerrera (TBWA\ITALIA)
Executive Creative Director: Nicola Lampugnani (TBWA\ITALIA)
Art Director: Moreno de Turco (TBWA\ITALIA)
Copywriter: Mirco Pagano (TBWA\ITALIA)
Photographer: Matteo Bottin
Photographer: Fabio Orefice
Mock-up Artist: Marco Simula (VOLUME 14)
Media placement: Poster - Walls,entrance And Around The TBWA Gallery - 1 March 2010, 25 March 2010
Media placement: Poster - Walls,entrance And Around The TBWA Gallery - 1 March 2010, 25 March 2010
Media placement: Poster - Walls,entrance And Around The TBWA Gallery - 1 March 2010, 25 March 2010
Media placement: Poster - Walls,entrance And Around The TBWA Gallery - 1 March 2010, 25 March 2010
Media placement: Poster - Walls,entrance And Around The TBWA Gallery - 1 March 2010, 25 March 2010
Media placement: Poster - Walls,entrance And Around The TBWA Gallery - 1 March 2010, 25 March 2010

Describe the brief from the client
Design a series of posters for the art Exhibit "Piracy".

Describe the challenges and key objectives
We simply wanted to enhance the artwork of the exhibition and make known the organizer: First Floor Under.

Describe how you arrived at the final design
We integrated the Logo of First Floor Under and his features with the pieces of the art exhibition.

Give some indication of how successful the outcome was in the market
The exhibition and the opening have been a success: 400 guests in the first evening, over 1000 during the rest of the weeks.
Many blogs and magazines have talked about the exhibition and have known First Floor Under.