Art. Lebedev Studio Design & Branding “PHOTOGRAPHY ALLOWED” SIGN by Art. Lebedev Studio Moscow

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Russia
Agency Art. Lebedev Studio Moscow
Art Director Artemy Lebedev
Designer Andrey Maikov
Released November 2011

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Product/Service: ART. LEBEDEV STUDIO
Art Director: Artemy Lebedev (Art. Lebedev Studio)
Designer: Andrey Maikov (Art. Lebedev Studio)
Media placement: Door Stickers - Art. Lebedev Studio Stores - 06 July 2011
Media placement: Door Stickers - Stores - 27 July 2011
Media placement: Door Stickers - Azbuka Vkusa Stores - 30 November 2011

Describe the brief from the client
To design a symbol to communicate a message clearly at a glance. The sign should be instantly recognised as allowing something, not prohibiting. On top of that, it must be universally understood, regardless of a language of its text portion or location. It's mandatory for the sign to be perceived as something positive. The symbol has to be easily identifiable and look natural in any country of the world.

Describe the challenges and key objectives
To create a sign for free photography to allow unlimited picture taking in public spaces.

Describe how you arrived at the final design
From several solid concepts, we choose the most straightforward one which is also universal, positive, and intuitive.

Give some indication of how successful the outcome was in the market
The sign is widely acknowledged in hundreds of organisations in different countries