ARROW by Leo Burnett Moscow for ASHMANOV & PARTNERS

ARROW

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Russia
Agency Leo Burnett Moscow
Creative Director Alexey Zhuchkov
Released February 2010

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: ASHMANOV & PARTNERS
Product/Service: ASHMANOV & PARTNERS
Agency: LEO BURNETT MOSCOW
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: LEO BURNETT MOSCOW, RUSSIA
Entry URL: http://www.ashmanov.com/
Creative Director: Alexey Zhuchkov (TNC. BRANDS. ADS Leo Burnett Group Russia)
Chief Designer: Sergey Tsarkov (TNC. BRANDS. ADS Leo Burnett Group Russia)
Media placement: Cursor - Arrow - Internet - 1 March 2010 - Present
Media placement: Corporate Style Materials - N/a - 1 March 2010 - Present

Describe the brief from the client
Communications on the Internet supporting the redesign of Ashmanov & Partners, the leader in the Russian Internet, which specialises in search optimisation and contextual advertising.

Describe how you arrived at the final design
Based on the computer arrow as a basic element of navigation in the Internet, we have developed a company logo - Ashmanov`s Arrow. This symbol appeared on the Internet during the campaign in place of a search arrow on all links referring to Ashmanov & Partners. To motivate Ashmanov & Partners employees at the time of redesign, we created a rest zone in the area near the company’s office, which looks like Ashmanov`s Arrow on Google maps.

Give some indication of how successful the outcome was in the market
The stream of references to the company after the restyling and launch has increased by 2.5 times