Yoi Design & Branding Yoi, 5 by JVD/Jacobson Vellinga Design

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Yoi, 5

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Industry Fast food
Media Design & Branding
Market Sweden
Agency JVD/Jacobson Vellinga Design
Released June 2012


Epica Awards 2012
Graphic Design Graphic Design Silver

Credits & Description

Agency (city): JVD/Jacobson Vellinga Design Stockholm
Creative Director(s): John Jacobson, Johan Johansson, Olle Nordell
Copywriter(s): Olle Nordell/Nordell & Nordell Stockholm
Art Director(s): John Jacobson/JVD
Photographer(s): John Jacobson, Olle Nordell, Åke E:son Lindman
Account Manager: Johan Johansson/Xlent Strategy, Stockholm
Web production: Five Star Day Malmö

Short explanation
YOI is a brand new fast food chain, opening the first restaurant in Stockholm. There’s a few people who are pretty much fed up with the burger scene, and are looking for something healthier, fresher, tastier. But still quick as Usain. Or at least Yohan. So we mixed the kitchens of Japan, Korea, Vietnam and Thailand into a speedy Asian jambalaya with quick service but slow food qualities.

We created the entire concept, including brand name, graphics, interior design, photography and communication. The concept’s theme runs through everything from bathroom doors to wok bowls.

Newly Established Asian Fast Food Chain