Abbe Pierre Foundation Design & Branding THE RECALL by BDDP Unlimited Paris

THE RECALL

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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market France
Agency BDDP Unlimited Paris
Director Martin Fougerol
Art Director David Derouet
Copywriter Emmanuel De Dieuleveult
Producer Abou Bakr Mourched
Released January 2011

Credits & Description

Category: Public Spaces
Advertiser: ABBE PIERRE FOUNDATION
Product/Service: ASSOCIATION FIGHTING AGAINST BAD HOUSING CONDITIONS
Agency: BDDP UNLIMITED
Date of First Appearance: Jan 22 2011
Entrant Company: BDDP UNLIMITED, Paris, FRANCE
Chief Creative Officer: Olivier Moine (BDDP Unlimited)
Copywriter: Emmanuel de Dieuleveult (BDDP Unlimited)
Art Director: David Derouet (BDDP Unlimited)
Producer: Abou Bakr Mourched (COSA Event)
Art Buyer: Marie Ferrara/ Elise Kubler (BDDP Unlimited)
Account supervisor: Laurence Petolat-Vivares (BDDP Unlimited)
Advertiser's Supervisor: Yves Colin (Abbe Pierre Foundation)
Advertiser's Supervisor: Mighelina Santonastaso (Abbe Pierre Foundation)
Advertiser's Supervisor: Pavlina Novotny (Abbe Pierre Foundation)
Account Manager: Laurence Petolat-Vivares (BDDP Unlimited)
Account Manager: Irache Martinez (BDDP Unlimited)
Account Manager: Cyril Champaud (BDDP Unlimited)
Artist: JonOne
Director: Martin Fougerol
Soundtrack: Jean-Gabriel Becker
Media placement: WALL (The Wall Of A Parisian Building) - Address : Square des deux-neythes, Paris XVIIIème FRANCE - 22 January 2011

Describe the brief from the client
How to commemorate the 4th death anniversary of the Abbé Pierre, founder of the Foundation Abbé Pierre which fights against bad housing conditions, who became iconic in 1954 with a famous radio speech : « the abbé Pierre’s call ».

Describe the challenges and key objectives
Show how the Abbé Pierre’s fight is still important today even and activate his popularity amongst young people, the future fighters of his Foundation.

Describe how you arrived at the final design
We decided to commemorate his death anniversary by bringing « the call » back to life. We asked JonOne, famous New York graffiti artist, to tag the Abbé Pierre’s call on a wall donated by the city of Paris.

The director Martin Fougerol (White stripes, U2, …) captured the event in a poetic clip and Jean-Gabriel Becker remixed the Abbé Pierre’s call.

Give some indication of how successful the outcome was in the market
A great PR coverage (TV channels + newspapers covered the event).
A great buzz on the web : More than 1000 tweets, hundreds of blog articles, 25 000 views on Vimeo,
Bertrand Delanoë, Mayor of Paris, announced during the commemoration on January 22th 2011 that the artistic work from JonOne will be kept forever.