Aston Martin Design & Branding ASTON MARTIN by R/GA London

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ASTON MARTIN

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Industry Cars, Sport Cars
Media Design & Branding
Market United Kingdom
Agency R/GA London
Associate Creative Director Peter Mcclelland
Creative Director Chris Williams
Released May 2011

Credits & Description

Category: Online Digital Design
Advertiser: ASTON MARTIN
Product/Service: ASTONMARTIN.COM
Agency: R/GA
Agency: R/GA
Senior Copywriter: Amanda Dorman (R/GA)
Open Standards Developer And Technical Project Lead: Ben Barnett (R/GA)
Senior Visual Designer: Ben Minton (R/GA)
Senior Producer: Catherine Cakir (R/GA)
Creative Director: Chris Williams (R/GA)
Vice President/Executive Creative Director: James Temple (R/GA)
Executive Producer: Liz Jarvis (R/GA)
Design Director: Lucio Rufo (R/GA)
Open Standards Developer: Martin Hyrsal (R/GA)
Open Standards Developer: Martin Spain (R/GA)
Executive Technical Director: Paul Abrelat (R/GA)
Associate Creative Director: Peter McClelland (R/GA)
Quality Assurance Engineer: Razvan Creanga (R/GA)
Media placement: Website - Online - 12 May 2011

Describe the brief from the client
We were tasked with creating a destination reflecting the elegance, performance, and spirit of the Aston Martin cars themselves.

Describe the challenges and key objectives
The main challenge was to create a site befitting the Aston Martin legacy and brand. Our key objective was to design a beautiful, elegant site that put the cars front and centre.

Describe how you arrived at the final design
The new Aston Martin site features an understated, minimalistic, and functional interface where the cars are the stars of the show. Each model is organized by power, showcasing the performance; beauty, parading the visual perfection; and soul, revealing luxury details and engineering. The 3D photo car configurator allows guests to customise their dream car.

Give some indication of how successful the outcome was in the market
Aston Martin now has an online presence that genuinely reflects the brand. The site has generated more leads than any marketing before.