ASTROLOGER by Bates Mumbai for SANGIETA GOEL

ASTROLOGER

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Industry Advertising & Communication
Media Design & Branding
Market India
Agency Bates Mumbai
Executive Creative Director Russell Barrett
Art Director Preeti Verma
Copywriter Nikhil Panjwani
Released June 2009

Credits & Description

Category: Stationery
Advertiser: SANGIETA GOEL
Product/Service: ASTROLOGER
Agency: BATES 141
Date of First Appearance: Jun 20 2009 12:00AM
Entrant Company: BATES 141, Mumbai, INDIA
Regional Creative Director: Sonal Dabral (Bates 141)
Executive Creative Director: Russell Barrett (Bates 141)
Art Director: Preeti Verma (Bates 141)
Copywriter: Nikhil Panjwani (Bates 141)
Production: Nitin Dighe (Bates 141)
Production: Manas Athanikar (Bates 141)
Production: Prayaag Pathare (Bates 141)
Media placement: Corporate Identity - Given away to existing and potential customers - 20-06-2009

Describe the challenges and key objectives
Sangieta Goel, a renowned astrologer came to us in need of a brand new corporate identity. The main challange to create something that catches the eye of present and potential clients.

Describe the brief from the client
To create a corporate Identity for “Sangieta Goel”- An Astrologer.

Describe how you arrived at the final design
Since her profession involved predicting the future of people, we tried to do the same through these quirky visiting cards. The face of the card showed a particular object/animal and the flip-side revealed what the object/animal would eventually transform into. A dozen such cards were created. Each with a different prediction, a different story to tell.

Give some indication of how successful the outcome was in the market
Everyone who saw the cards was quite impressed with the new identity. So much so, Sangieta often had to give away more than one card at their request.