Auckland Arts Festival Design & Branding HARDCORE GOES SOFT by Colenso BBDO Auckland


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Industry Shows, Events & Festivals
Media Design & Branding
Market New Zealand
Agency Colenso BBDO Auckland
Executive Creative Director Nick Worthington
Creative Director Levi Slavin
Art Director Lachlan Palmer-Hubbard
Copywriter Andy Segal
Released March 2011

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Product/Service: FESTIVAL
Date of First Appearance: Mar 14 2011
Entrant Company: COLENSO BBDO, Auckland, NEW ZEALAND
Executive Creative Director: Nick Worthington (Colenso BBDO)
Creative Director: Levi Slavin (Colenso BBDO)
Art Director: Lachlan Palmer-Hubbard (Colenso BBDO)
Copywriter: Andy Segal (Colenso BBDO)
Account Director: Rachel Turner (Colenso BBDO)
Account Executive: Hannah Pettit (Colenso BBDO)
Agency Producer: Sheridan Derby (Colenso BBDO)
Media placement: TBA - TBA - TBA

Describe the brief from the client
The objective of the campaign was to create a buzz around the show Titeres Porno and ultimately increase ticket sales for the performances.
The target audience was predominately new customers as this was the first time the show had come to New Zealand so we wanted a new and exciting way to get it talked about.

Describe the challenges and key objectives
With a small budget of $500 we needed to raise the ticket sales of this show so we needed a way to get people talking about it. Sex and puppets conjures up an interesting mental picture so we sent out the knitted dildo’s to people in the media to get them to talk about the show.

Describe how you arrived at the final design
We got a knitter to craft these dildo’s by making their own pattern that even included the ridges you’d find on a real dildo. We then made packaging that was reminiscent of the dildo packaging you would see at a sex shop.

Give some indication of how successful the outcome was in the market
The dildos and show were talked about online and on radio and helped to increase the shows ticket sales by 70%.