Editora Positivo Design & Branding AURÉLIO 100 YEARS by Commcepta Branddesign

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AURÉLIO 100 YEARS

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Industry Books
Media Design & Branding
Market Brazil
Agency Commcepta Branddesign
Designer Vandré Andrade, Eric Shimizu, Jucelene Oliveira, Kelly Hubbe
Released September 2010

Credits & Description

Category: Books
Advertiser: EDITORA POSITIVO
Product/Service: AURÉLIO DICTIONARY
Agency: COMMCEPTA BRANDDESIGN
Date of First Appearance: Sep 1 2010
Entrant Company: COMMCEPTA BRANDDESIGN, Curitiba, BRAZIL
Design Director: Romeu G. Machado (Commcepta)
Designer: Eric Shimizu (Commcepta)
Designer: Jucelene Oliveira (Commcepta)
Designer: Kelly Hubbe (Commcepta)
Designer: Vandré Andrade (Commcepta)
Media placement: Book design - All major Brazil's bookstores - 1 September 2010

Describe the brief from the client
Redesign the top editorial product line from the client portfolio, maintaining it's core values adding a fresh new and innovative visual that looks appealing to the market.

Describe the challenges and key objectives
The most important Portuguese dictionary needed to regain its leadership in a refreshed edition celebrating the author’s 100 years.

Describe how you arrived at the final design
Research old documents from author’s family collection to identify old writings, pictures and elements that links the author’s biography and personality and attract students and people to discover his history while consulting the meaning of words. A font was designed based on the author’s original writings.

Give some indication of how successful the outcome was in the market
The new graphic project saved printed paper even including more word entries. Legibility and readability were improved impacting in learning and usability. The 100 years edition is being adopted in new schools in Brazil, preserving history and gaining market share for the client. The product is generating empathy allowing the commercial department to enter new markets more easily.