Auri Signum Group Design & Branding Auri Signum Group, 2 by Team collaboration

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Auri Signum Group, 2

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Industry Consumer & Public services
Media Design & Branding
Market Russia
Agency Team collaboration
Creative Oksana Paley, Alice Retunsky
Released January 2017

Awards

ADCR Awards 2017
Design & Craft Corporate Brand Identity Bronze

Credits & Description

Brand: Auri Signum Group
Original Client Name: Архитектурная студия «Аури Сигнум Групп»
Original Title: Аури Сигнум Групп
Creatives:
Alice Retunsky (Алиса Ретунская)
Oksana Paley (Оксана Палей)
Published: January 11, 2017
Synopsis:
Auri Signum Group is an architectural studio.Auri Signum is Latin for "Gold Standard", i.e. the highest quality mark. In architecture, this is the Golden Ratio.The main idea is based on the Golden Ratio principle. In this logo, both the horizontal and vertical distances between letters and words are designed in strict accordance with the proportions of the Golden Ratio.