Ausfilm Design & Branding AFCO FORUM by RE Australia

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Industry Publishing, streaming & media
Media Design & Branding
Market Australia
Agency RE Australia
Creative Director Simon Hong
Released April 2010

Credits & Description

Category: Posters
Advertiser: AUSFILM
Product/Service: AFCO FORUM
Agency: RE
Date of First Appearance: Apr 30 2010
Entrant Company: RE, Sydney , AUSTRALIA
Creative Director: Simon Hong
Media placement: Event Poster - Mailed and on event sites - 30 April - 11 May 2010

Describe the brief from the client
Ausfilm provides the international film community with direct access to Australias screen incentives, talent and facilities. The brief was to design the brand identity for Ausfilm’s premier annual event in Europe, Ausfilm Co-production Forum.

Describe the challenges and key objectives
The approach began with moving away from the traditional images of 'Australiana' and replacing it with visually evocative and intimate imagery that tells a compelling story.

Describe how you arrived at the final design
For the overarching event brand, a highly filmic photographic style was developed that captures
the epic landscapes of Australia overlaid with intimate personal stories.

The outcome is an approach that is emotionally engaging, a inviting multifaceted interpretation
to the work. In essence, the imagery is a poetic reflection of Australia, and of stories told.

Give some indication of how successful the outcome was in the market
"AFCO Forum targeted UK and Australian producers as well as representing the Australian production industry abroad. Ausfilm industry members, including the Ausfilm Chair, were unanimously, impressed by the fresh, sophisticated, evocative design. Material design gave gravitas to the event and helped to attract the right level of UK producer to the forum." Anita Nelving, Head of Marketing and Business Development Ausfilm.