The 2 Litre Towel by M&C Saatchi Melbourne for Australian Weaving

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The 2 Litre Towel

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Australia
Agency M&C Saatchi Melbourne
Chief Creative Officer Andy Dilallo
Executive Creative Director Paul Taylor
Art Director Jay Lazaro
Copywriter Tom Mcfarlane, Paul Taylor
Released January 2016

Awards

D&AD Awards, 2016
Writing for Design Verbal Identity Wood Pencil

Credits & Description


Agency: M&C Saatchi Melbourne
Client: Australian Weaving
Art Director: Jay Lazaro
Chief Creative Officer: Andy Dilallo
Copywriter: Paul Taylor
Copywriter: Tom Mcfarlane
Creative Chairman: Tom Mcfarlane
Designer: Angeline Hentri
Executive Creative Director: Paul Taylor
Account Handler: Rebecca Gregson
Account Handler: Sarah Cripps
Brand Director (Client): Australian Weaving
Managing Director: David Dahan
Marketing Manager (Client): Sanja Lalic
We tested the absorbency of Australian Weaving’s towels and discovered they could soak up almost twice as much water as cheap imported towels. An incredible 2 litres of water. So we turned this competitive advantage into a brand.