Astrade Design & Branding AUTISTIC CHILDREN’S by EDUARDO DEL FRAILE

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AUTISTIC CHILDREN’S

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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market Spain
Agency EDUARDO DEL FRAILE
Creative Director Eduardo Del Fraile
Released February 2012

Credits & Description

Category: Posters
Advertiser: ASTRADE (AUTISTIC CHILDREN’S ASSOCIATION)
Product/Service: AUTISTIC CHILDREN’S ASSOCIATION
Agency: EDUARDO DEL FRAILE
Creative Director: Eduardo Del Fraile (Eduardo Del Fraile)
Design Director: Eduardo Del Fraile (Eduardo Del Fraile)
Design: Manuel Quílez (Eduardo Del Fraile)
Media placement: Anywhere - Hand Delivered - February 2012 April 2012

Describe the brief from the client
Create a poster for an autistic children’s association

Describe the challenges and key objectives
Astrade needed posters that could clearly explain the disease. They were intended for use to promote the association at charitable events.

Describe how you arrived at the final design
The child is represented sitting with his back to the viewer as a reference to the loneliness of autism. Buttons arise in relation to how autistic individuals perceive, and to what things they pay attention.

Give some indication of how successful the outcome was in the market
The poster raised awareness of one of the consequences of autism. Autistic individuals perceive details of an image rather than what is thought to be the most important thing, the overall result of the composition.