PIN-UP CALENDAR 2010 by Butter. for Avnet Technology Solutions

PIN-UP CALENDAR 2010

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Industry Hospitals, Healthcare facilities & Medical Services, Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency Butter.
Executive Creative Director Matthias Eickmeyer
Art Director Nadine Schlichte
Copywriter Reinhard Henke
Released December 2009

Credits & Description

Category: Calendars
Advertiser: AVNET TECHNOLOGY SOLUTIONS
Product/Service: MEDICAL IMAGING MONITORS
Agency: BUTTER.
Date of First Appearance: Dec 11 2009 12:00AM
Entrant Company: BUTTER., Düsseldorf, GERMANY
Chief Creative Officer: Michael Preuss (Butter.)
Executive Creative Director: Matthias Eickmeyer (Butter.)
Art Director: Nadine Schlichte (Butter.)
Copywriter: Reinhard Henke (Butter.)
Computer-Generated Imagery: Carsten Mainz (Butter.)
Layouter: Debora Schiffer (Butter.)
Account Manager: Anna-Maria Dankert (Butter.)
Account Executive: Till Emken (Butter.)
Marketing Manager: Christina Gemp (Avnet Technology Solutions Gmbh)
Online Marketing Manager: André Jansen (Avnet Technology Solutions Gmbh)
Media placement: Calendar - Customers, Prospects - 11 December 2009

Describe the challenges and key objectives
Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail.

Describe the brief from the client
Design a giveaway for customers and prospects which advertises an area of expertise of EIZO High-End Monitors: EIZO medical imaging – high precision displays for the examination and diagnosis of radiographs.

Describe how you arrived at the final design
The design of the calendar and its special frame reminds the medical target group of a monitor display, showing radiographs they’ve probably never seen before.

Give some indication of how successful the outcome was in the market
The biggest feedback EIZO ever got on a give-away.