Bacardi Design & Branding OPEN by Y&R Bangkok

OPEN

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Industry Rum
Media Design & Branding
Market Thailand
Agency Y&R Bangkok
Copywriter Sanjay Bhasin
Designer Linda Srirattananuphap
Producer Amornmarn Rattanarakpinyo
Released November 2011

Credits & Description

Category: Logo Design
Advertiser: BACARDI THAILAND
Product/Service: BACARDI BREEZER
Agency: Y&R THAILAND
Chief Creative Officer - Asia: Marcus Rebeschini (Y&R Asia)
Chief Creative Officer: Trong Tantivejakul (Y&R Thailand)
Head Of Design: Veris Na Songkhla (Y&R Thailand)
Designer: Linda Srirattananuphap (Y&R Thailand)
Copywriter: Sanjay Bhasin (Y&R Thailand)
Print Producer: Tanabodee Nelabusabanon (Y&R Thailand)
Producer: Amornmarn Rattanarakpinyo (Y&R Thailand)
Account Management: Tida Vibulvanich (Y&R Thailand)
Account Management: Darunrat Vasanachitt (Y&R Thailand)
Account Management: Aurassa Mettaphan (Y&R Thailand)
Photographer: (Fifty One)
Retouch: (Visionary)
Media placement: Business Name Card - Business Name Card For Bacardi Premium Clients - 1 November 2011

Describe the brief from the client
Bacardi asked Y&R to develop a new business card for their sale team.

Describe the challenges and key objectives
Driven from the idea of ‘opening’, the design was created to be the cutting-edge: to communicate the idea that whenever you open a Bacardi Breezer, your true colour comes out.

Describe how you arrived at the final design
We thought about how to create the business name card and how it would differ from common formats.
Bacardi is in the alcoholic drinks business so we linked the business name card and the product together. We decided to create a business name card that could function as a business card and a bottle opener. In addition, the material should be unique.

Give some indication of how successful the outcome was in the market
Good feedback after the official launch. It has captured the attention of the consumer well. It also functions very usefully, as both a business card and bottle opener.