Baltic Architects Union Association (BAUA) Design & Branding VISIONS IN CLAY by Velvet Tallin

VISIONS IN CLAY

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Estonia
Agency Velvet Tallin
Creative Director Kistian Kirsfeldt
Designer Martin Kenkmaa
Released September 2011

Credits & Description

Category: Exhibitions & Live Events
Advertiser: BALTIC ARCHITECTS UNION ASSOCIATION (BAUA)
Product/Service: BALTIC ARCHITECTS UNION ASSOCIATION (BAUA)
Agency: VELVET CREATIVE ALLIANCE
Student: Mark Grimitliht (Ttk University Of Applied Sciences)
Architect: Tomomi Hayashi (Hg Arhitektuur Oü)
Production Manager/Partner: Mario Lankots (Velvet Oü)
Designer: Martin Kenkmaa (Velvet Oü)
Creative Director: Kistian Kirsfeldt (Velvet Oü)
Media placement: Temporary exhibition - UIA2011 Tokyo, Japan - 26 September 2011

Describe the brief from the client
Create a fair booth for the architects of three small countries: Estonia, Latvia and Lithuania.

Describe the challenges and key objectives
How to make the booth and make it stand out at the 24th World Congress of Architecture in Tokyo, themed "Design 2050". How to meet the budget of 250 euros.

Describe how you arrived at the final design
Make everything out of paper and modelling clay! We built a ball of modelling clay with the diameter of 2050 millimeters, onto which everyone could sculpt their visions of the year 2050. The fair booth itself is minimalistic, paying homage to the homeland of origami culture with gift boxes containing take-away plasticine, each box folded of a single piece of paper.

Give some indication of how successful the outcome was in the market
Visitors' happy faces and positive comments surprassed our greatest expectations! We made some really good contacts and enriched people's lives!