Bandsports Design & Branding BOXING TROPHY by Ogilvy Sao Paulo

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BOXING TROPHY

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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market Brazil
Agency Ogilvy Sao Paulo
Executive Creative Director Fred Saldanha, Claudio Lima
Art Director Pedro Izique, Arthur D’Araujo, Douglas Kozonoe
Copywriter Fred Saldanha, Tiago Meloni
Photographer Andre Faccioli
Released March 2012

Credits & Description

Category: Posters
Advertiser: BANDSPORTS
Product/Service: SPORTS CHANNEL
Agency: OGILVY BRASIL
Chief Creative Officer: Anselmo Ramos (Ogilvy Brasil)
Executive Creative Director: Claudio Lima (Ogilvy Brasil)
Executive Creative Director: Fred Saldanha (Ogilvy Brasil)
Creative Director: Fred Saldanha (Ogilvy Brasil)
Copywriter: Fred Saldanha (Ogilvy Brasil)
Art Director: Pedro Izique (Ogilvy Brasil)
Art Director: Arthur D’Araujo (Ogilvy Brasil)
Art Director: Douglas Kozonoe (Dogura) (Ogilvy Brasil)
Account Director: Carolina Vieira (Ogilvy Brasil)
Account Director: Valeria Barone (Ogilvy Brasil)
Photographer: André Faccioli (Ogilvy Brasil)
Illustration: Big Studio (Big Studio)
Illustration: Pedro Izique (Ogilvy Brasil)
Media: Luis Monteleone (Ogilvy Brasil)
Art Buyer: Nanci Bonani (Ogilvy Brasil)
Planner: Kajsa Mclaren (Ogilvy Brasil)
Advertiser's Superviser: Alexandre Bortolai (Bandsports)
Media placement: Poster - gyms - 26 March, 2012

Describe the brief from the client
Bandsports wanted to promote its new show, TV Max Fight, where viewers watch everything from the world of boxing and fighting, from the lives of fighters to full live fights.

Describe the challenges and key objectives
We wanted to show that Bandsports wasn’t going to produce just another fight programme, but one that truly understands boxing and other fight sports. All the pain that a fighter goes through to get to the top is portrayed in the trophy, showing that nothing comes for free. BandSports depicted the real trajectory of a fighter from training to victory.

Describe how you arrived at the final design
After 2 months of meticulous 3D work based on real images, we got to the final trophy. Only the gloves are not 3D.

Give some indication of how successful the outcome was in the market
Several boxing gyms called Bandsports requesting copies of the poster to hang up on their walls as inspiration to its fighters.