HISTORY GAMES by Ogilvy Sao Paulo for Bandsports

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HISTORY GAMES

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Industry TV Channels/Radio Stations and Programmes, Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency Ogilvy Sao Paulo
Copywriter Fred Saldanha, Tiago Meloni
Account Supervisor Maira Bandeira, Evandro Guimaraes
Released January 2010

Credits & Description

Category: Self Promotion
Advertiser: BAND SPORTS
Product/Service: SPORTS CHANNEL
Agency: OGILVY BRASIL
Date of First Appearance: Jan 15 2010 12:00AM
Entrant Company: OGILVY BRASIL, São Paulo, BRAZIL
Vice President Executive Creative Director: Anselmo Ramos (Ogilvy Brasil)
Head of Art: Denis Kakazu (Ogilvy Brasil)
Creative Director: Fred Saldanha (Ogilvy Brasil)
Copywriter: Fred Saldanha (Ogilvy Brasil)
Art Diretor: Pedro Izique (Ogilvy Brasil)
Account Supervisor: Evandro Guimaraes (Ogilvy Brasil)
Account Supervisor: Maira Bandeira (Ogilvy Brasil)
Media placement: Posters - Sports Bars, Cable Retailers And Office Buildings - 15.01.2010

Describe the challenges and key objectives
The idea was to illustrate the entire collective memory of our spectators in one campaign. Using the concept 'History is made at every game', each of the posters depicts the plays and situations that made sports history.

Describe the brief from the client
Bandsports channel isn’t made of spectators. It’s made of fans: real followers who celebrate the great teams and more importantly, the great plays. With this in mind, our client asked us to create a campaign to celebrate this devotion in a unique and engaging way.

Describe how you arrived at the final design
The movement of each play is faithful to the original incident, and when placed together they make the poster seem like one unmissable live game. We searched the Bandsports video archives for all the amazing moves in order to capture their real essence.

Give some indication of how successful the outcome was in the market
The posters were widely commented on several sports blogs, in Brasil and Argentina, generating real emotional discussions about all the moves presented (and the ones that were missed). And on a sports TV show, the football poster was given away to spectators as a promotion.