PRIVATE WORD COLLECTION by Bap & Conde for Bap & Conde

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PRIVATE WORD COLLECTION

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Spain
Agency Bap & Conde
Art Director Asunción Rodríguez
Illustrator Mercedes Villar
Released December 2010

Credits & Description

Category: Self Promotion
Advertiser: BAP&CONDE
Product/Service: AGENCY
Agency: BAP CONDE
Date of First Appearance: Dec 24 2010
Entrant Company: BAP CONDE, A Coruña, SPAIN
Creative Director General: Miguel Conde (BAP&Conde)
Art Director: Asunción Rodríguez (BAP&Conde)
Illustrator: Mercedes Villar (BAP&Conde)
Copy: Micky Lobato (BAP&Conde)
Media placement: Custom shipping - - - December 2010

Describe the brief from the client
BAP & Conde became a client and agency at the same time.
It was to tell our clients and prospect, very special, and soon, we all are.
Action were not looking for direct marketing or promotional gift, nothing to sell our services.
Just wanted to let you get something of value that we identify and work for our brand

Describe the challenges and key objectives
The aim was to concentrate all of the essence of BAP&Conde into a physical reality that communicated everything we are: from the human, and for the human, with a special emphasis on the perspective of “from”, exploring the symbolic and meanings in detail, to extol the virtues of one of the greatest human creations: words.

Describe how you arrived at the final design
The universe of the word contains a great deal of objectivity (lexical meaning) and subjectivity (which is capable of transmitting to each individual). For the design of our words we seek a combination of both perceptions, going beyond the merely visual and looking for symbols and motivations that each could transmit.
Each word contains its own representation in this cluster of brush meanings.
(NOTE: Each word was printed on a high quality artistic sheet and given as a limited artwork)

Give some indication of how successful the outcome was in the market
Our "private collection of words," just received a LAUS AWARD design in its latest edition, 2011 (most important graphic design awards in Spain)
The success of the designs of words was such that we begin to train you to apply it in other merchandising or self-advertising.
Many of our customers like decorative plates.