Barbican Design & Branding BARBICAN BRANDING by ILUO, UNITED ARAB EMIRATE

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BARBICAN BRANDING

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Industry Alcohol-free beer and Ciders
Media Design & Branding
Market United Arab Emirates
Agency ILUO, UNITED ARAB EMIRATE
Released February 2013

Awards

Dubai Lynx 2013
Design PACKAGING BRONZE

Credits & Description

Client AUJAN INDUSTRIES CO
Product BARBICAN
Entrant ILUO, UNITED ARAB EMIRATES
Type of Entry: Design
Category: PACKAGING
Title: BARBICAN BRANDING
Product/Service: BARBICAN
Entrant Company : ILUO, UNITED ARAB EMIRATES
Advertising Agency : ILUO, UNITED ARAB EMIRATES
Name Company Position
Kadir Gunduz Aujan Industries Co. Ceo
Claudia Brun-Vargas Iluo Project Coordinator
Zineb Fourrier Iluo Project Manager
Chris Brun Iluo Ceo/Creative Director
Michel Meunier Aujan Industries Co. Engineer/Project Manager
Raymond Mattar Aujan Industries Co. Brand Manager Barbican
Philip Hobeika Aujan Industries Co. Barbican Marketing Manager
Brief Explanation:
The design exercise required a true brand relaunch, addressing both physical and visual aspects of the brand. Every element of the product dressing has been carefully considered, challenged and addressed in terms of design. The material used had been changed, the colors optimised, the printing technique fine-tuned to create a unique and relevant brand proposition.
Describe the brief from the client:
To revitalise BARBICAN malt beverage brand under the "accessible premium" brand promise. To hold a leading position in its category.
Description of how you arrived at the final design:
A stylish bottle was created, more stable, with slender neck and muscular shoulders, enhanced by in-hand embellishment of raised glass featuring the word PREMIUM crowned by the AUJAN crest. The choice of clear label (PSL –pressure sensitive label-) is qualitative and dictated by the will to let the unique metallic blue BARBICAN word mark stand-out as a silk-screened sign, underlined by shiny silver and supported by a prancing lion symbol, etched on glass. The result is a brand identity with a distinctive personality, delivering pride and assertiveness, brand values that talk to the growing youth market.
Indication of how successful the outcome was in the market:
Barbican is now available in more than 70 countries and hold a top-three position in beverages in every country in which it operates.