Barbie Design & Branding ALMOST REAL by Ogilvy & Mather Mexico

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ALMOST REAL

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Industry Toys
Media Design & Branding
Market Mexico
Agency Ogilvy & Mather Mexico
Art Director Sergio Diaz-Infante
Copywriter Juan Carlos Meza
Photographer Fernando Etulain
Released February 2012

Credits & Description

Category: Design Photography
Advertiser: BARBIE
Product/Service: BARBIE COLLECTOR
Agency: OGILVY MEXICO
Creative Vice President: Jose Montalvo (Ogilvy México)
Creative Vice President: Miguel Angel Ruiz (Ogilvy México)
Creative Director/Head Art Director: Iván Carrasco (Ogilvy México)
Copywriter: Carlos Meza (Ogilvy México)
Art Director: Sergio Díaz Infante (Ogilvy México)
Agency Print Producer: Ereth Bolaños (Ogilvy México)
Photographer: Fernando Etulain
Retouch: Ivonna Enders
Media placement: Print Insert - Magazine - 1 February 2012 - 1 May 2012
Media placement: Poster - Adshel - 1 February 2012 - 1 May 2012
Media placement: Poster - Toy Stores - 1 February 2012 - 1 May 2012

Describe the brief from the client
Barbie Collector is Barbie’s premium line of dolls. The campaign's objective was to demonstrate how real these dolls are.

Describe the challenges and key objectives
To show Barbie Collector Dolls´ features throughout a print campaign using photographic resources to reach the main objective: to present Barbie in her most close-to-reality angle.

Describe how you arrived at the final design
We produced a photo shoot session, where we put special care on every single detail of each photographic resource, such as lighting, camera lenses, textures and angles to present the Barbie Collector line as the most real Barbie dolls.

Give some indication of how successful the outcome was in the market
When the Barbie Collector campaign was aired, people asked how they could get posters of all versions. After that, clients decided to upload the campaign onto Barbie's local site so collectors were able to download the versions to print them out.