Advanced Ice Cream Technologies - Identity, 5 by Landor New York for Bardot

Adsarchive » Design & Branding » Bardot » Advanced Ice Cream Technologies - Identity, 5

Advanced Ice Cream Technologies - Identity, 5

Pin to Collection
Add a note
Industry Ice cream & Cold desserts
Media Design & Branding
Market United States
Agency Landor New York
Creative Director Tosh Hall
Designer Michael Goodman, Daniel D'arcy, Jessica Minn
Released September 2011

Awards

Cannes Lions 2012
Design Lions Promotional Item Design Bronze

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Promotional Item Design
Advertiser: ADVANCED ICE CREAM TECHNOLOGIES
Product/Service: FROZEN CONFECTIONS
Agency: LANDOR ASSOCIATES San Francisco, USA
Advertiser ADVANCED ICE CREAM TECHNOLOGIES
Product FROZEN CONFECTIONS
Entrant LANDOR ASSOCIATES San Francisco, USA
Type of Entry: Graphic Design & Design Crafts
Category: Promotional Item Design
Title: BARDOT
Advertiser/Client: ADVANCED ICE CREAM TECHNOLOGIES
Product/Service: FROZEN CONFECTIONS
Entrant Company: LANDOR ASSOCIATES San Francisco, USA
DM/Advertising Agency: LANDOR ASSOCIATES San Francisco, USA

Creative Director/Motion Graphics: Brittnell Anderson (Landor Associates)
Senior Manager/Verbal Branding: Jason Bice (Landor Associates)
Designer: Daniel D'Arcy (Landor Associates)
Creative Director: Tosh Hall (Landor Associates)
Designer: Michael Goodman (Landor Associates)
Senior Designer: Lia Gordon (Landor Associates)
Client Associate: Allison Hung (Landor Associates)
Executive Director/Verbal Branding: Jen Jordan (Landor Associates)
Designer: Jessica Minn (Landor Associates)
Digital Image Correction: Dan Ross (Landor Associates)
Client Managing Director: J P Sabarots (Landor Associates)

Brief Explanation
Our goal was to create a name, identity and design system that conveyed the unparalleled decadence of their product, creating a sense of luxury, sensuality and desire. Their product was delicious, our job was to make it beautiful.

Describe the brief from the client
Advanced Ice Cream Technologies, a boutique ice cream purveyor from Mexico, came to us with dreams of sharing their artfully crafted ice cream bars with America. Unfortunately, their name sounded more like an innovator in cold storage than an artisan iced confectionery.




Describe the creative solution to the brief/objective.



What's more sensual than a woman's lips and more delicious than the sweet taste of ice cream? It should be lips. How about a monogram? What happens if we rotate that sketch? Sometimes the first idea is the best and occasionally in design we have a happy accident.




Describe the results in as much detail as possible.



Client quote:

"Not only did they help designing the logo, but also helped finding the right name. They went farther for what a brand identity is and gave us all the tools that we needed to launch our new ice cream bar concept. By having worked with Landor we feel that we are in a better position than that of our competitors. Also the great design has open us doors to get better locations for our stores. This is proof that every business has to have a strong brand even an ice cream store” - Xavier Briseño
CEO/President/Founder.