Bardot Design & Branding BARDOT by Landor New York


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Industry Ice cream & Cold desserts
Media Design & Branding
Market United States
Agency Landor New York
Creative Director Tosh Hall
Designer Michael Goodman, Daniel D'arcy, Jessica Minn
Released June 2011

Credits & Description

Category: Promotional Item Design
Creative Director/Motion Graphics: Brittnell Anderson (Landor Associates)
Senior Manager/Verbal Branding: Jason Bice (Landor Associates)
Designer: Daniel D'Arcy (Landor Associates)
Creative Director: Tosh Hall (Landor Associates)
Designer: Michael Goodman (Landor Associates)
Senior Designer: Lia Gordon (Landor Associates)
Client Associate: Allison Hung (Landor Associates)
Executive Director/Verbal Branding: Jen Jordan (Landor Associates)
Designer: Jessica Minn (Landor Associates)
Digital Image Correction: Dan Ross (Landor Associates)
Client Managing Director: J P Sabarots (Landor Associates)
Media placement: Brand Program - Packaging And Collateral - 1 June 2011

Describe the brief from the client
Advanced Ice Cream Technologies, a boutique ice cream purveyor from Mexico, came to us with dreams of sharing their artfully crafted ice cream bars with America. Unfortunately, their name sounded more like an innovator in cold storage than an artisan iced confectionery.

Describe the challenges and key objectives
Our goal was to create a name, identity and design system that conveyed the unparalleled decadence of their product, creating a sense of luxury, sensuality and desire. Their product was delicious, our job was to make it beautiful.

Describe how you arrived at the final design
What's more sensual than a woman's lips and more delicious than the sweet taste of ice cream? It should be lips. How about a monogram? What happens if we rotate that sketch? Sometimes the first idea is the best and occasionally in design we have a happy accident.

Give some indication of how successful the outcome was in the market

Client quote:

"Not only did they help designing the logo, but also helped finding the right name. They went farther for what a brand identity is and gave us all the tools that we needed to launch our new ice cream bar concept. By having worked with Landor we feel that we are in a better position than that of our competitors. Also the great design has open us doors to get better locations for our stores. This is proof that every business has to have a strong brand even an ice cream store” - Xavier Briseño