Barry Kirsch Production Design & Branding TREE by Saatchi & Saatchi Dubai


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Industry Advertising agencies, Publishing, streaming & media, Business equipment & services
Media Design & Branding
Market United Arab Emirates
Agency Saatchi & Saatchi Dubai
Associate Creative Director Neil Walker-Wells
Released September 2011

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Product/Service: BKP MUSIC
Regional Creative Director: Sion Wilson (Saatchi & Saatchi)
Senior Art Director: Raja Rizkallah (Saatchi & Saatchi)
Associate Creative Director: Neil Walker Wells (Saatchi & Saatchi)
Media placement: X'mas Tree eDM - BKP customers - Season's Greetings 2011

Describe the brief from the client
BKP Music wanted a nice way to wish their customers season's greetings, instead of sending boring cold text. Target audience was BKP customers, mainly advertising and design agencies.

Describe the challenges and key objectives
The sound wave is not only the most common visual sound design companies deal with, but also is a very recognisable element. We thought of isolating that visual to symbolise something everyone relates to during Christmas time: The Christmas Tree.

Describe how you arrived at the final design

Christmas carols do have a direct link to the holiday spirit, but we needed a strong visual element that links directly with the services BKP provide.

Give some indication of how successful the outcome was in the market
This mini campaign received incredible acclaim. For almost every EDM and greeting card sent, BKP received a call or email back, describing how thoughtful and creative that mnemonic visual was.