PRESS KIT by BRAINBOX STRATEGIC DESIGN for Docol

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PRESS KIT

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Industry Household maintenance & pet products
Media Design & Branding
Market Brazil
Agency BRAINBOX STRATEGIC DESIGN
Creative Director Zeh Rodrigues
Copywriter Maria Fernanda Daldon
Designer Jeferson M. Silveira, Paula Avres
Released November 2010

Credits & Description

Category: Publications & Business Communications
Advertiser: DOCOL
Product/Service: BATHROOM ACCESSORIES & FIXTURES EXPORTER
Agency: BRAINBOX STRATEGIC DESIGN
Date of First Appearance: Nov 7 2010
Entrant Company: BRAINBOX STRATEGIC DESIGN, Curitiba, BRAZIL
Head Creative Director: Renato Cavalher
Creative Director: Zeh Rodrigues (Brainbox)
Designer: Jeferson M. Silveira (Brainbox)
Designer: Paula Avres (Brainbox)
Copywriter: Maria Fernanda Daldon (Brainbox)
Graphic Production: Fausto Meira (Brainbox)
Account Manager: Fernanda Zanini
Account Manager: Arianna Lais da Silva
Media placement: Press Kit - Mailed To Bloggers, Press Offices And Specifiers - 7 November 2010
Describe the brief from the client
Docol is the largest Latin America’s bathroom accessories and fixtures exporter, Brazil’s pioneer and leader in manufacturing products that help conscious water use, always showing great environmental concern. Using this differential, it needed to launch the ResidencialMatic water-saver faucet by sending a press kit to bloggers, press offices and specifiers.
Describe the challenges and key objectives
To create a box to be sent to the target market, in an environmentally sustainable way, with a limited budget.
Describe how you arrived at the final design
A simple, smart and cheap idea came up. The faucet’s packaging doesn’t receive any glue, thus it can be fit and mounted on both sides. So, we have re-assembled the packaging with its inner side turned outside, transforming it into its own shipping box. A double eco-friendly solution, which enforces the brand’s concept and the product’s positioning, because it didn’t require manufacturing a second box, preventing other raw materials from being wasted and eliminating logistics costs.
Give some indication of how successful the outcome was in the market
The press kit has drawn attention for the innovative solution presented. It has generated news in many blogs and specialised magazines, which have highlighted the product’s launching and its attributes: Docol’s concern about the environment and its creativity in showing sustainable solutions, both for products and for its actions.