VINTAGE WATER by BRAINBOX STRATEGIC DESIGN for Docol

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VINTAGE WATER

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Industry Household maintenance & pet products
Media Design & Branding
Market Brazil
Agency BRAINBOX STRATEGIC DESIGN
Creative Director Marcos Minini
Copywriter André Konell
Designer Jeferson M. Silveira
Released March 2011

Credits & Description

Category: Point of Sale
Advertiser: DOCOL
Product/Service: BATHROOM ACCESSORIES & FIXTURES EXPORTER
Agency: BRAINBOX STRATEGIC DESIGN
Date of First Appearance: Mar 3 2011
Entrant Company: BRAINBOX STRATEGIC DESIGN, Curitiba, BRAZIL
Head Creative Director: Renato Cavalher
Creative Director: Marcos Minini (Brainbox)
Designer: Jeferson M. Silveira (Brainbox)
Copywriter: André Konell (Brainbox)
Graphic Production: Fausto Meira (Brainbox)
Account Manager: Fernanda Zanini
Media placement: Docol Vintage Water - Placed in Wineries - 3 March 2011

Describe the brief from the client
Docol is the largest Latin America’s bathroom accessories and fixtures exporter, Brazil’s pioneer and leader in manufacturing products that ensure conscious water use. Along with the “Water-Planet Solutions” concept, the brand needed an action which would strengthen this concept among the opinion makers, as well as promote its environmental concern by manufacturing water-saver faucets.

Describe the challenges and key objectives
To create an action to strengthen the Docol brand and its concept, besides promoting the great benefit of the water-saver faucets line.

Describe how you arrived at the final design
Water bottled imitating wine bottles were placed in wineries, delicatessen, liquor stores, etc. These bottles carried a special label indicating water “vintages”, such as those of the most expensive beverages, showing how water can become valuable and rare in the future and how Docol strives to prevent it. So, we sought strengthening the brand’s eco-friendly position, and also stress the water-saver faucets advantages.

Give some indication of how successful the outcome was in the market
Docol has managed to convey the message just as desired. It has caused great surprise and impact, especially on speaking of faucets, conscious water use and ecology at an unusual place, different from those where the brand is commonly present.