BATTLEFRONTS by Dave for Channel 4

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BATTLEFRONTS

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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market United Kingdom
Agency Dave
Creative Director Robbie Laughton
Creative Julia Lowe
Released January 2011

Credits & Description

Category: Broadcast Design and Graphics Incl. Animation
Advertiser: BATTLEFRONT, CHANNEL 4
Product/Service: YOUTH TV PROGRAMME
Agency: DAVE
Date of First Appearance: Jan 17 2011
Entrant Company: DAVE, London, UNITED KINGDOM
Entry URL: http://www.battlefront.co.uk/the-campaigns/give-autism-a-chance/
Creative Director: Robbie Laughton (Dave)
Creative: Julia Lowe (Dave)
Animator: Harry Fisher (Dave)
Media placement: Film - YouTube, Email Viral, Facebook - 17th January 2010

Describe the brief from the client
Battlefronts is a TV programme made in the UK by Channel 4 that is a platform for youth to have a voice about issues that are important to them and society. We were asked to work with one of the contestants to help her change the views of businesses regarding people with autism.

Describe the challenges and key objectives
Not many people are aware that adults with autism are perfectly capable of working in a normal work environment – in fact only a very small proportion of people with autism have ever worked.

Describe how you arrived at the final design
We created a short film that is being shared online on Battlefront, Channel 4, and used as an awareness raiser. It was also sent as a mailer to businesses and to key movers in Society.

Give some indication of how successful the outcome was in the market
The project is still underway, but initial feedback has been extremely positive.