A HISTORY OF THE WORLD by Fallon London for BBC

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A HISTORY OF THE WORLD

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Industry TV Channels/Radio Stations and Programmes, Business equipment & services, Corporate Image
Media Design & Branding
Market United Kingdom
Agency Fallon London
Creative Director Mark Elwood
Released December 2009

Credits & Description

Category: Large Scale Corporate Identity Schemes
Advertiser: BBC
Product/Service: BBC RADIO 4
Agency: FALLON LONDON
Date of First Appearance: Jan 1 2010 12:00AM
Entrant Company: FALLON LONDON, UNITED KINGDOM
Entry URL: http://www.bbc.co.uk/ahistoryoftheworld
Creative Director: Mark Elwood (Fallon)
Senior Designer: Jamie Craven (Fallon)
Project Manager: Andy Berry (Fallon)
Media placement: Website - Online - Jan 2010
Media placement: Exhibition - The British Museum - Jan 2010

Describe the challenges and key objectives
The brand must sit equally well in all these spaces, and reflect the diversity of the objects to a broad audience. It must engage new people, young and old, and show how interesting these objects are.

Describe the brief from the client
Create a multi platform brand for A History of the World. A History of the World is a unique collaboration between the BBC and The British Museum. The project is based around a 100 object collection at The BM, with a BBC wide initiative including TV, a Radio 4 series, interactive and digital. Museums across the UK are also participating, and must work across all BBC platforms and in British Museum space.

Describe how you arrived at the final design
The objects reflect humans earliest endeavours through to the present day with no hierarchy between them. To reflect this, the logo spans from early serif typography through to a more modern sans. The brand deals with the large group of disparate objects by applying tints, which allow them to sit together more coherently and help to create a visual shorthand for the project. The brand includes print and digital application examples for use in museums and in the BBC’s output.

Give some indication of how successful the outcome was in the market
For such a huge project that spans such a wide variety of spaces, the brand needs to allow easy navigation, and feel visually coherent and engaging at every touchpoint. The main goal of the project is to engage new audiences for a subject that is sometimes difficult to approach, and this appears to be working. ‘Downloads of the Radio 4 podcast, A History of the World in 100 Objects, are topping the podcast chart, and are more popular than the comedy of Ricky Gervais or the music selections of Radio 1's DJs.’ (Independent.co.uk, Feb 18 2010)