BBC: ALMOST EXTINCT by The Chase for BBC

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BBC: ALMOST EXTINCT

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Industry Publishing, streaming & media, TV Channels/Radio Stations and Programmes, Charities, Foundations, Volunteers
Media Design & Branding
Market United Kingdom
Agency The Chase
Creative Director Oliver Malty
Designer Rebecca Low, Chris Challinor, Dulcie Cowling
Released June 2011

Awards

Cannes Lions 2011
Design Lions Calendars Gold

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Calendars
Title: ALMOST EXTINCT
Advertiser/Client: BBC
Product/Service: BBC WILDLIFE FUND
Entrant Company: THE CHASE CREATIVE CONSULTANCY Manchester, UNITED KINGDOM
Design/Advertising Agency: THE CHASE CREATIVE CONSULTANCY Manchester, UNITED KINGDOM

Creative Director: Oliver Malty (The Chase)
Designer: Chris Challinor (The Chase)
Designer: Rebecca Low (The Chase)
Designer: Dulcie Cowling (The Chase)

Brief Explanation:
To raise awareness of the amount of species that are nearing extinction across the globe, while giving people the opportunity to donate or to find out more by visiting the BBC Wildlife Fund website.
Describe the brief from the client:
The BBC Wildlife Fund raises awareness and funds to save threatened wildlife and places around the world. We were briefed to develop an awareness campaign that could convey the ongoing serious issue of the large variety of species which become extinct each year.
Description of how you arrived at the final design:
A calendar was developed to keep the fund at front of stakeholders minds each day, whilst also directly showing the effect mankind is having on the planet. Sent out on January the 1st (with a red pen), the calendar prompts the recipient to cross out a different species everyday of the year.
Indication of how successful the outcome was in the market:
There has been an increase in traffic to the website. It is too early to tell if there has been any significant increase in donations.