CANON by BBDO Germany for BBDO

CANON

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Germany
Agency BBDO Germany
Copywriter Marc Steinberg
Producer Falk Prahl, Christian Winnig, Axel Niehaus, Christopher Mchale
Released January 2011

Credits & Description

Category: Self Promotion
Advertiser: BBDO
Product/Service: ADVERTISING AGENCY
Agency: BBDO GERMANY
Date of First Appearance: Jan 31 2011
Entrant Company: BBDO GERMANY, Düsseldorf, GERMANY
Chief Creative Officer/Creative Director: Christian Mommertz (BBDO Proximity)
Chief Creative Officer: Wolfgang Schneider (BBDO Germany)
Copywriter: Marc Steinberg (BBDO Proximity)
Head of TV/Agency Producer: Steffen Gentis (BBDO Proximity)
Producer: Falk Prahl (VCC Perfect Pictures AG)
Producer: Christian Winnig (VCC Perfect Pictures AG)
Producer: Christopher McHale (Haus International)
Producer: Axel Niehaus (Haus International)
Media placement: Self Promotion - Red Dot Award Ceremony - 08.12.2010
Media placement: Self Promotion - N-TV - 31.01.2011

Describe the brief from the client
On September 12th 2010 it was announced: The Red Dot Design Award elected BBDO Germany as “Agency of the Year 2010”. And for the day of the award ceremony, they requested a filmic representation of the agency.

Describe the challenges and key objectives
Highlighting the complete portfolio of achievements of the entire German BBDO Group.

Describe how you arrived at the final design
We took a canon. Not any canon. But the most famous one. We added a new copy, had the canon arranged by a Broadway composer and had it sung by the best New Yorker barbershop quartet.

Give some indication of how successful the outcome was in the market
The 81 seconds of perfectly integrated functioning disciplines led to numerous calls and more than a few new briefings from already existing clients as well as a huge interest from companies interested in working with us after seeing the film, or having heard from it through mouth-to-mouth propaganda.