CHRISTMAS CARD by BBDO Toronto for BBDO/PROXIMITY CANADA

CHRISTMAS CARD

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Canada
Agency BBDO Toronto
Typographer John Tisdall-Designer
Released December 2009

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: BBDO/PROXIMITY CANADA
Product/Service: ADVERTISING AGENCY
Agency: BBDO CANADA
Date of First Appearance: Dec 5 2009 12:00AM
Entrant Company: BBDO CANADA, Toronto, CANADA
Executive Vice President, Executive Creative Director: Ian MacKellar (BBDO Toronto)
Writer: Ian MacKellar (BBDO Toronto)
Art Director: John Tisdall (BBDO Toronto)
Designer: John Tisdall (BBDO Toronto)
Typographer: John Tisdall (BBDO Toronto)
Media placement: Christmas Card Mailer - Mailed to Clients - 05 December 2009

Describe the challenges and key objectives
The challenge and objective was to produce a design that was unique within a vastly crowded market. Also to avoid cultural references, to be universal without being generic or boring.

Describe the brief from the client
Design and produce a 2009 Christmas Card for the combined agencies BBDO and Proximity.

Describe how you arrived at the final design
Snow is an established theme around Christmas, and the snowflake has a detailed and beautiful construction. The idea of combining both logos to create the snowflake came quickly, producing it took a bit longer. The graphic needed to be viewed with ease and the design needed to be effortless and not contrived. The ease at which the logos fitted together needed to parallel the ease at which both companies work together. The blind embossing gives the card depth, is tactile and encourages interaction. The pure white card adheres to the snow theme and also promotes a sense of purity.

Give some indication of how successful the outcome was in the market
One doesn’t expect feedback regarding a Christmas card, but many clients rang specifically to comment on our design.