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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Germany
Agency BBDO Germany
Executive Creative Director Carsten Bolk
Art Director Achim Metzdorf
Copywriter Isabel Campagna
Released June 2011


Cannes Lions 2011
Design Lions Self Promotion Gold

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Self Promotion
Advertiser/Client: BBDO
Entrant Company: BBDO GERMANY Düsseldorf, GERMANY
Design/Advertising Agency: BBDO PROXIMITY Düsseldorf, GERMANY

Chief Creative Officer: Christian Mommertz (BBDO Proximity)
Chief Creative Officer: Wolfgang Schneider (BBDO Germany)
Executive Creative Director: Carsten Bolk (BBDO Proximity)
Art Director: Achim Metzdorf (BBDO Proximity)
Copywriter: Isabel Campagna (BBDO Proximity)
Executive Creative Director Digital: Thomas Satori (BBDO Proximity)
Screen Designer: Matthijs Mejan (BBDO Proximity)
Digital Graphics: Saskia Lützenkirchen (BBDO Proximity)
Account Executive Digital: Christopher Becker (BBDO Proximity)

Brief Explanation:
The stand should inspire a demanding design audience and include the exhibition site – the closed coal mine “Zeche Zollverein”, that belongs to the UNESCO world cultural heritage. Furthermore it needs to reflect the topic ‘communication‘ adequately, and build bridges from the past to the present and the future, as well as informing about BBDO’s outstanding quality in the design of corporate and product brands.
Describe the brief from the client:
Within three weeks, create an unusual exhibition stand that represents BBDO Germany as the “red dot: agency of the year 2010” in the red dot design museum.
Description of how you arrived at the final design:
Out of coal, which was raised on the site of the “Zeche Zollverein”, an oversize QR-Code was built. The installation with the title ‘COMMUNICATION – TODAY’S RESOURCE’ symbolised the bridge from the Industrial era to the Communication age and combined their resources – coal and communication - with each other.
If a visitor took a picture of the code with his smart phone, a virtual showroom opened on the display, which simulated the physical presence of BBDO work.
Indication of how successful the outcome was in the market:
900 guests and 35 journalists joined the ceremony; more than 9,700 visitors saw the exhibition. National dailies, special interest and regional media reported. They had a print run of approx. 3,139,507 copies.

The Design & Branding titled BBDO: THE INTERACTIVE COAL-GATE was done by BBDO Germany advertising agency for BBDO in Germany. It was released in Jun 2011.