BANCO DE AREIA Design & Branding CATALOGUE BANCO DE AREIA by Boldº_a design company

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency Boldº_a design company
Creative Director Leonardo Eyer
Designer Leonardo Eyer
Released October 2009

Credits & Description

Category: Publications
Advertiser: BANCO DE AREIA
Agency: Boldº_a design company
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: Boldº_a design company, Rio de Janeiro, BRAZIL
Creative Director/Designer: Leonardo Eyer (Boldº_a design company)
Graphic Designer: Leandro Soares (Boldº_a design company)
Media placement: Catalog - Stores all over the world - 1 October 2009

Describe the challenges and key objectives
We were invited to recreate all company’s branding, from brand logo, graphic materials, stores visual merchandising and other communication products. We were to bring exclusiveness and sophistication to the project. From the location at Lençóis Maranhenses, to the model Raica and all production - both graphic and photographic.

Describe the brief from the client
To develop a super premium catalog for a women beach fashion brand.

Describe how you arrived at the final design
The catalog cover is on tracing paper with high gloss varnish. Locally, an uncommon technique, developed in partnership with a printing company. Add to that, chromatic color paper matching client’s pantone color, UV local varnish and a double center page maximum print size. All these attributes differentiate the catalog and brand when comparing it to direct competitors’ communication.

Give some indication of how successful the outcome was in the market
The client owns another brand. We got this account, a young man’s fashion brand.