T.D.G. Vertriebs Design & Branding BEARD WASH by Korefe, Rocket & Wink

BEARD WASH

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Industry Hygiene & Personal Care Products, Shaving
Media Design & Branding
Market Germany
Agency Korefe
Copywriter Lorenz Ritter
Agency Rocket & Wink
Released March 2012

Credits & Description

Category: iii. Premium Brand
Advertiser: T.D.G. VERTRIEBS
Product/Service: BEARD WASH
Agency: ROCKET & WINK
Agency: KOREFE
Executive Creation Direction: Rocket & Wink (Rocket & Wink)
Creative Direction: Alexander Roetterink (Rocket & Wink)
Creative Direction: Reginald Wagner (Rocket & Wink)
Idea: Gerald Rocketson (Rocket & Wink)
Idea: Petronius Amund Wink (Rocket & Wink)
Copywriter: Lorenz Ritter (Kolle Rebbe)
Production: Ulf Schuetze (Kolle Rebbe)
Account Manager: Inga Eickholt (Kolle Rebbe)
Illustration: Rocket & Wink (Rocket & Wink)
Illustration: Julika Dittmers
Photography: Ulrike Kirmse
Media placement: Bart Shampoo - Web and Barber shops - 25 March 2012

Describe the brief from the client
Beards are back in vogue within the creative community. Dr. Adam & Ms. Eve’s wanted to launch a beard shampoo especially for hipsters and fashion-addicts.

Describe the challenges and key objectives
The packaging had to match 2 sides and combine the look of a cosmetics line with a fashionable, creative approach.

Describe how you arrived at the final design
Since every beard is a statement and no beard is like the other, we decided to create Beard Wash shampoo for all kinds of beards: whether large, medium-sized or small. The size of the bottles corresponds to the length of the beards. And since real facial hair isn’t the most attractive to look at, the beards are illustrated in an ornamental, carefully crafted design.

Give some indication of how successful the outcome was in the market
Beard Wash shampoo sold well via the Web and at select barber shops. The first 1,000 bottles have already sold out.