BENRINNES 23-YEAR OLD by The Brand Union London for BENRINNES

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BENRINNES 23-YEAR OLD

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Industry Whiskey
Media Design & Branding
Market United Kingdom
Agency The Brand Union London
Designer Glenn Tutssel, Lauren Tutssel
Illustrator Andrew Davidson, Colin Frewin
Released October 2009

Credits & Description

Category: Alcoholic Drinks
Advertiser: DIAGEO
Product/Service: WHISKY
Agency: THE BRAND UNION
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: THE BRAND UNION, London, UNITED KINGDOM
Executive Creative Director: Glenn Tutssel (The Brand Union)
Designer: Glenn Tutssel (The Brand Union)
Designer: Lauren Tutssel (The Brand Union)
Illustrator: Andrew Davidson (West One Arts)
Illustrator: Colin Frewin (West One Arts)
Media placement: Cannes Lions Entry - Cannes Entry - 09 November 2009
Media placement: Benrinnes Pack - In-Store - 09 November 2009

Describe the challenges and key objectives
1. To design a relevant, distinctive and premium packaging for this special spirit.

Describe the brief from the client
Every year, Diageo produces a range of special releases selected from very rare or now closed distilleries. This year, the premium spirits house introduced three more to its range, one of which was the Benrinnes 23-Year Old. 1. To design a look & feel consistent with the Special Releases selection but with a bespoke visual identity befitting of its character and the benefit of the distillery.

Describe how you arrived at the final design
Benrinnes draws on the terrain of the area’s beautiful heather-adorned landcape and endemic grouse bird, with a specially commissioned wood engraving.

Give some indication of how successful the outcome was in the market
A boxed whisky produced in very limited quantities, it retailed for £200 but is now sold out.