Berghs School of Communication Design & Branding BERGHS PRINT by Ohlsonsmith

BERGHS PRINT

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Industry Publishing, streaming & media, Online Press, Media & Information
Media Design & Branding
Market Sweden
Agency Ohlsonsmith
Creative Director Barbro Ohlson Smith
Art Director Petter Hollström, Erik Leonsson
Copywriter Patrick M Smith
Released May 2010

Credits & Description

Category: Publications & Business Communications
Advertiser: BERGHS SCHOOL OF COMMUNICATION
Product/Service: ONLINE PUBLICATION
Agency: OHLSONSMITH
Date of First Appearance: May 27 2010
Entrant Company: OHLSONSMITH, Stockholm, SWEDEN
Creative Director: Barbro Ohlson Smith (Ohlsonsmith)
Copywriter: Patrick Smith (Ohlsonsmith)
Art Director: Petter Hollström (Ohlsonsmith)
Art Director: Erik Leonsson (Ohlsonsmith)
Editorial Secretary: Anna Strandberg (Ohlsonsmith)
Media placement: Publication - 5000 mailings 3000 in the school - 27 May 2010

Describe the brief from the client
After producing a catalogue for almost 70 years Berghs School of Communication decided to put it entirely on the webb. We were asked to come up with fresh ideas to promote Berghs School of Communication to the same target group. Former students, current students, teachers and prospects within the whole advertising, media and business world.

Describe the challenges and key objectives
Doing something creative to a creative school, aiming to show off this creative school for the creative industry is a tremendous challenge in itself. And at the same time, also satisfy the entire schools different needs.

Promoting education spanning an incredibly broad target group, from entry-level students to industry professionals with years of experience, diploma programs and an international bachelor program for full-time studies, more than 80 part-time courses, evening courses, continuing education, intensive workshops, online courses.

Berghs also offer customised courses for corporate clients, and courses designed to provide exact tools to meet new business needs. The challenge is BIG.

Describe how you arrived at the final design
Almost instantly we saw a big opportunity in marketing this great school in a more outgoing way. Our solution is to offer inspiration to generate interest. Because this is a place where over 800 teachers meet over 3,000 students every year, and where around 3,000 people come to all kinds of open lectures.

So why not open the gates to Berghs and show all the interesting things that go on there? People, ideas, thoughts, and projects in the ever changing world of communication. Every issue of Berghs Print has its own theme -"Passion", "Sustainability" and "Creativity".

Give some indication of how successful the outcome was in the market

The former catalogue only presented courses and fees, so by "lifting the roof of Berghs", telling storys, conducting interviews, showing work, and taking a new position as a voice for the communication industry has given Berghs a stronger brand. Having won "School of the Year" at Future Lions 2009 and 2010, Berghs needed to step up and be more up front with all that is going on there. Berghs Print is helping to create a stronger impact of a succesful institution.