Berocca Design & Branding BEROCCA PLUS by J. Walter Thompson Santiago

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BEROCCA PLUS

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Industry OTC Medicines (Pain Relievers, Cold & Flu)
Media Design & Branding
Market Chile
Agency J. Walter Thompson Santiago
Creative Director Sergio Rosati, Patricio Bahamondes
Art Director Felipe Alcalde
Released November 2010

Credits & Description

Category: Posters
Advertiser: BAYER
Product/Service: BEROCCA PLUS
Agency: JWT CHILE
Date of First Appearance: Nov 2 2010
Entrant Company: JWT CHILE, Santiago, CHILE
GENERAL CREATIVE DIRECTOR: LEO FARFAN (JWT CHILE)
CREATIVE DIRECTOR: PATRICIO BAHAMONDES (JWT CHILE)
CREATIVE DIRECTOR: SERGIO ROSATI (JWT CHILE)
COPYWRITTER: TOM TONDREAU (JWT CHILE)
ART DIRECTOR: FELIPE ALCALDE (JWT CHILE)
ILUSTRATOR: FELIPE ALCALDE (JWT CHILE)
Media placement: Outdoor - Pharmacy - 02.11.2010
Media placement: Graphics - Newspaper and Magazine - 02.11.2010

Describe the brief from the client
Increase sales and stand out from the typical advertising competition

Describe the challenges and key objectives
In Chile the advertising of drugs has always been very similar, we needed desperately to unmark Berocca plus from the rest of the competition and clarify the results of the drug.

Describe how you arrived at the final design
We always knew it had to be simple, the message is simple, so the illustration should be consistent with the idea.

Give some indication of how successful the outcome was in the market
Sales increased, the design was highly praised, but more important is that now it is quite clear to consumers that the use of Berocca plus helps to increase concentration