MAKING STYLE A MATTER OF TASTE by Memac Ogilvy & Mather Dubai for BESPOKE FINE TEXTILE & TAILORING

Adsarchive » Design & Branding » BESPOKE FINE TEXTILE & TAILORING » MAKING STYLE A MATTER OF TASTE

MAKING STYLE A MATTER OF TASTE

Pin to Collection
Add a note
Industry Stationery
Media Design & Branding
Market United Arab Emirates
Agency Memac Ogilvy & Mather Dubai
Executive Creative Director Till Hohmann
Creative Director Ramzi Moutran
Art Director Zeina Sharaf
Copywriter Sascha Kuntze, Dylan Kidson Memac Ogilvy
Released January 2010

Credits & Description

Category: Stationery
Advertiser: BESPOKE FINE TEXTILE & TAILORING
Product/Service: BESPOKE FINE TEXTILE & TAILORING
Agency: MEMAC OGILVY & MATHER
Date of First Appearance: Feb 1 2010 12:00AM
Entrant Company: MEMAC OGILVY & MATHER, Dubai, UNITED ARAB EMIRATES
Executive Creative Director: Till Hohmann (MEMAC Ogilvy & Mather Dubai)
Art Director: Zeina Sharaf (MEMAC Ogilvy & Mather Dubai)
Graphic Designer: Claudine Tass (MEMAC Ogilvy & Mather Dubai)
Creative Director: Ramzi Moutran (MEMAC Ogilvy & Mather Dubai)
Copywriter: Dylan Kidson (MEMAC Ogilvy & Mather Dubai)
Copywriter: Sascha Kuntze (MEMAC Ogilvy & Mather Dubai)
Owner: Bharat Parmar (Bespoke)
Media placement: Business Card - In-Store and direct - 7 January 2010

Describe the challenges and key objectives
Turning trash into a medium to sell Bespoke’s quality & personal tailoring services - an interesting twist.

Describe the brief from the client
Bespoke is an exclusive gentlemen’s tailor in the financial district of Dubai. Being a small store, it was looking for a cost-effective way to promote its personal service to the large group of affluent financiers in the district.

Describe how you arrived at the final design
We recycled offcuts of all shapes and embroidered Bespoke’s inhouse promise on it: 'Cut specially for you'. Hence turning it into a - both elegant and haptic - experience.

Give some indication of how successful the outcome was in the market
The 'cards' lifted Bespoke’s reputation in the financial district. Its client database grew by 200 affluent clients. The tailor also reported an increase in purchase orders of 10 to 20%.