NEW BRAND FOR FOOD PRODUCTS by COMMGROUP BRANDING for BFCRP

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NEW BRAND FOR FOOD PRODUCTS

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency COMMGROUP BRANDING
Designer Marcelo Tomaz, Rodrigo Faustino
Released June 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: BFCRP
Product/Service: FOODS
Agency: COMMGROUP BRANDING
Date of First Appearance: Jun 1 2009 12:00AM
Entrant Company: COMMGROUP BRANDING, São Paulo , BRAZIL
Designer: Rodrigo Faustino (Commgroup)
Designer: Marcelo Tomaz (Commgroup)
Planner: Daniel Calil (Commgroup)
Design Assistant: Thais navarro (Commgroup)
Design assistant: Fabio nascimento (Commgroup)
Design assistant: Mateus bagatini (Commgroup)
Media placement: Stationary - to use in office - 01/06/2009
Media placement: environmental - industry and sales office - 01/06/2009

Describe the challenges and key objectives
Nowadays many of the food eco boring, too clichéd and using the same old forms and colours. The point of our concept was to make something fresh to that brand, whilst emphasising the green ethos of the company. Fresh, new, smart and natural- like the products.

Describe the brief from the client
Design a brand for a business food industry, with values that describe something young, modern bright and ofcourse eco friendly too.

Describe how you arrived at the final design
Remaking the leaf symbol, piling up leaves, mixing colours with transparency to design something cool.

Give some indication of how successful the outcome was in the market
The products being sold under this brand look like smart products, and the brand has the right credibility with the market and consumers that every food industry needs to have.