Bic Design & Branding HAIRY SURNAME by Publicitas Saatchi & Saatchi Ecuador

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Industry Shaving
Media Design & Branding
Market Ecuador
Agency Publicitas Saatchi & Saatchi Ecuador
Released November 2011

Credits & Description

Category: Advertising Typography
Advertiser: BIC
Product/Service: SHAVERS
General Creative Director: Mariano Ponzano (Publicitas Saatchi/Saatchi)
General Creative Director: Alvaro Noboa (Publicitas S/S)
Creative Vp: Alvaro Fernández Mendy (Publicitas S/S)
Media placement: print advertising - newspaper - 9 of march 2012

Describe the brief from the client
Recruiting a new generation of young people just beginning to shave.

Describe the challenges and key objectives
Precedence over a giant competitor but old fashioned

Describe how you arrived at the final design
With several works of 3D and photoshop we can bring to life some hary surnames.

Give some indication of how successful the outcome was in the market
Bic shavers increse they image in 17% in the target top of mind.