CANDIDATURE TO HOST THE 2016 OLYMPICS AND PARALYMPICS by SOTER DESIGN for BRAZILIAN OLYMPIC COMMITEE

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CANDIDATURE TO HOST THE 2016 OLYMPICS AND PARALYMPICS

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency SOTER DESIGN
Released October 2009

Credits & Description

Category: Publications
Advertiser: BRAZILIAN OLYMPIC COMMITEE
Product/Service: BID RIO DE JANEIRO 2016
Agency: SOTER DESIGN
Date of First Appearance: Oct 2 2009 12:00AM
Entrant Company: SOTER DESIGN, Rio de Janeiro, BRAZIL
Chief Executive Officer / Art Director: Ana Soter (Soter Design)
Senior Designer: Gabriela Morand (Soter Design)
Senior Designer: Daniel de Carvalho Souza (Soter Design)
Designer Assistant: Joana da Frota Moreira (Soter Design)
Designer Assistant: Larissa Trope Mayer (Soter Design)
Designer Assistant: Nathália Alves Dutra Nogueira (Soter Design)
Designer Assistant: Jaqueline Campos Torterolli (Soter Design)
Media placement: CANDIDATURE FILE FOR RIO DE JANEIRO TO HOST THE 2016 OLYMPIC AND PARALYMPIC GAME - INTERNATIONAL OLYMPIC COMMITTEE - 2 Oct 2009

Describe the challenges and key objectives
Our biggest challenge was time, as we had just two months to do the layout. The content was revised, obliging us to redo our work until we arrived at the final version. We had a tight deadline to meet and the Candidature File was just one of a range of items to produce, package and deliver to the IOC. Boxes were specially designed for the 100 copies submitted, besides 35 CDs, the Finance Book appendix, 22 guarantee files (which piled on top of each other would stand 2.5 meters high) and maps, adding up to nearly 700kg of material.

Describe the brief from the client
Create the graphic design for the Candidature File to be delivered to the International Olympic Committee (IOC), one of the most important documents in Rio’s bid to host the 2016 Olympic and Paralympic Games. Based on a manual containing 300 questions on 17 themes, we had to design a layout for bilingual responses, with a pre-determined number of pages on each theme, supplemented with tables, maps and charts adding up to precisely 538 A4-sized pages divided into 3 volumes. The Candidature File’s design needed to contribute to Rio 2016’s technical excellence and its vision of transformation, celebration and solidity.

Describe how you arrived at the final design
We knew we had to highlight information and prioritise legibility with a low-key design in order to avoid making it tiring to read so many pages. The final design was planned down to the smallest of details, since there were many restrictions to follow. The decision to divide the work using different colours, the text selected for the maps and the choice of images to surprise and emphasise unique features of the Brazilian landscape all helped soften the weight of the technical data, allowing Rio’s innovative plans for the Olympic and Paralympic Games to jump out of the pages.

Give some indication of how successful the outcome was in the market

Rio de Janeiro was given the honour of hosting the 2016 Olympic and Paralympic Games. The design of all of the materials contributed strongly to the organisation of information, making it easy to find. The colourful set of documents, rigorously organised and standardised, together with easy-to-handle packaging, was an invitation to discover Rio’s plans. We met our challenge and delivered on our commitment to the client.