Biennale of Sydney Design & Branding 20th Biennale of Sydney Display Typeface, 2 by For The People

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20th Biennale of Sydney Display Typeface, 2

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Industry Public awareness
Media Design & Branding
Market Australia
Agency For The People
Director Andy Wright, Damian Borchok
Executive Creative Director Jason Little
Designer Ben Walker, Jason Little, Sam Mcguinness, Olivia King
Typographer Mathieu Reguer
Released October 2016


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Credits & Description

Agency: For The People
Client: Biennale of Sydney (NGO)
Typographer: Mathieu Reguer
Designer: Olivia King
Designer: Ben Walker
Designer: Sam Mcguinness
Designer: Jason Little
Executive Creative Director: Jason Little
Design Agency: For the People
Artworker: Andrew Sanney
Director: Andy Wright
Director: Damian Borchok
Curator: Stephenie Rosenthal
Brand Director (Client): Terry Harding
The theme of the 20th Biennale of Sydney was titled 'The future is already here — it’s just not evenly distributed’. Situated at 7 key locations as 'embassies of thought’, each venue has is its own identity, behaviours and characteristics. BOS Embassy is a family of 7 display typefaces, designed around each embassy sub-theme. Each glyph set works in conjunction with the other 6 by occupying the same glyph window and therefore tone of letter. This allows a coherent set of characters with very different and recognisable forms, to interact and create a dialogue.