BILL AND MELINDA GATES FOUNDATION INTERACTIVE INSTALLATIONS by POSSIBLE WORLDWIDE for Bill & Melinda Gates Foundation

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BILL AND MELINDA GATES FOUNDATION INTERACTIVE INSTALLATIONS

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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market United States
Agency POSSIBLE WORLDWIDE
Creative Director Jimmy Chen
Released February 2012

Credits & Description

Category: Public Spaces
Advertiser: THE BILL & MELINDA GATES FOUNDATION
Product/Service: BILL AND MELINDA GATES FOUNDATION INTERACTIVE INSTALLATIONS
Agency: POSSIBLE WORLDWIDE
Executive Vice President - User Experience: Jason Brush (Possible Worldwide)
Senior User Experience Designer: Michael Mills (Possible Worldwide)
Software Architect: Marvin Varela (Possible Worldwide)
Executive Producer: Alexandre Schmitt (Possible Worldwide)
Creative Director: Jimmy Chen (Possible Worldwide)
Senior Software Developer: Herberth Madrigal (Possible Worldwide)
User Experience Designer: Yoko Nakano (Possible Worldwide)
Senior Art Director: Colette Arimoto (Possible Worldwide)
Executive Vice President/General Manager, Los Angeles: Andrew Solmssen (Possible Worldwide)
Account Director: Sav Khetan (Possible Worldwide)
Senior Software Developer: Alexis Cedeño (Possible Worldwide)
Manager Interface Design Grouper: Jonathan Ramirez (Possible Worldwide)
Rich Interactive Designer/Developer: Eric Grudzien (Possible Worldwide)
Senior Interface Developer: Jose Madriz (Possible Worldwide)
Technical Project Manager: Dennis Lizano (Possible Worldwide)
Senior Project Manager: Bill Hermanns (Possible Worldwide)
Content Development: Therese Littleton (Gates Foundation)
Project Management: Brooke Castro (Gates Foundation)
Project Vision: Diane Andolsek (Gates Foundation)
Architectural Consultant: Miles Kemp (Variate Labs)
Media placement: Permanent Installation - Bill And Melinda Gates Foundation Visitor Center - 2 February 2012

Describe the brief from the client
Initially a behind-the-scenes network of global aid experts, the Bill & Melinda Gates Foundation—the world’s largest philanthropic organisation—realised that developing a high-profile public presence would substantively affect the good it can perform. To introduce itself and its work to the world, the Foundation wished to use cutting-edge digital environments to teach people about issues the foundation is dedicated to solving; to inspire people to see how they too can make a positive impact in the world; and to make philanthropy real and instantly doable for everyday citizens.

Describe the challenges and key objectives
Central to the mission of the Visitor Centre is the drive to transform everyone who walks through the doors into a philanthropist, an activist and a proponent of change. That means the environment itself had to inspire both action and thought in a vast range of people - from children to seniors, from Seattle residents to visiting world dignitaries. Our particular challenge was to encourage visitors to both create and share their thoughts using the digital installations we created. Our environments also had to fit with the architectural design of the cutting-edge new building in which they would be housed.

Describe how you arrived at the final design
The adventurous experiences—from a giant Twitter-enabled interactive map and a towering digital scroll where visitors can post ideas to personal interactive kiosks—were designed to encourage idea sharing and real-world action. In addition to large touch-screens, users control digital screens with physical inputs such as wooden sliders, levers and a wooden globe, designed to complement the building's warm, tactile design. These simple and delightful interfaces transform visitors from observers into knowledgeable participants who are actively engaged in the Foundation’s real-world work.

Give some indication of how successful the outcome was in the market
The new Gates Foundation Visitor Centre has met with resounding praise from the press, tech blogs, visitors, and Bill Gates himself. It’s been called ‘upbeat, empowering and absorbing’ and in its first month had visitors from 33 US states and 20 countries.