Billboard Design & Branding GUITAR PEE by ALMAP BBDO Brazil

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Industry Magazines
Media Design & Branding
Market Brazil
Agency ALMAP BBDO Brazil
Creative Director Andre Kassu, Marcos Medeiros, Luiz Sanches Jr.
Art Director Guiga Giacomo
Copywriter Ricardo Wolff
Released April 2012

Credits & Description

Category: Hospitality/Leisure
Chief Creative Officer: Marcello Serpa (AlmapBBDO)
Executive Creative Director: Luiz Sanches (AlmapBBDO)
Creative Director: Marcos Medeiros (AlmapBBDO)
Creative Director: Andre Kassu (AlmapBBDO)
Creative Director: Luiz Sanches (AlmapBBDO)
Art Director: Guiga Giacomo (AlmapBBDO)
Copywriter: Ricardo Wolff (AlmapBBDO)
Media placement: Ambient Media - Bars - April 15th 2012
Describe the brief from the client
When launching the claim - music, we know it comes from everywhere. Billboard Brazil asked us to create a memorable design piece to prove the campaign’s insight.
Describe the challenges and key objectives
Combine liquid and sound in a unique way.
Describe how you arrived at the final design
The Guitar Pee is a mix between a urinal and an electric guitar. However, the piece went further than that: after creating the solo, each user could access the Guitar Pee online gallery to listen and download his 'mpee3'.
Give some indication of how successful the outcome was in the market
Both the agency and client received dozens of requests asking how they could purchase/install the Guitar Pee. Our design piece generated online discussions in music blogs, design blogs, even in women’s right blogs (“what about us?”).