Biofert Design & Branding SHIT by DDB Sao Paulo


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Industry Chemicals, Fertilizers & By-products, Metallurgy, Household maintenance & pet products
Media Design & Branding
Market Brazil
Agency DDB Sao Paulo
Executive Creative Director Marco Versolato, Jaques Lewkowicz
Creative Director Andre Pedroso, Keka Morelle
Art Director Ronaldo Tavares
Copywriter Luciana Cardoso
Illustrator Mario Niveo Graciano
Released September 2011

Credits & Description

Category: Design Typography
Advertiser: BIOFERT
Product/Service: FERTILIZER
Chief Creative Officer: Sergio Valente (Ddb Brasil)
Executive Creative Director: Marco Versolato (Ddb Brasil)
Creative Director: Andre Pedroso (Ddb Brasil)
Creative Director: Keka Morelle (Ddb Brasil)
Copywriter: Luciana Cardoso (Ddb Brasil)
Art Director: Ronaldo Tavares (Ddb Brasil)
Illustrator: Mario Niveo
Media placement: Poster - Stores - 26/03/2012

Describe the brief from the client
To create a campaign that would position Biofert as a premium brand and as a product that is 100% natural.

Describe the challenges and key objectives
Because it is a product whose price is higher than its competitors and its exclusive formula is 100% organic, the idea was to come up with a campaign that stood out in the category, focusing on its main ingredient.

Describe how you arrived at the final design
The idea for the design is in the elaborate font with images that counteract with the theme, closely connecting the idea to the visual execution. That’s the irony that visually enriches the campaign, guaranteeing the desired impact.

Give some indication of how successful the outcome was in the market
In addition to positioning the product as a premium brand, we noticed a significant increase in sales, at even a higher price than similar products.