BIRDMAN by Birdman for Birdman

BIRDMAN

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Japan
Agency Birdman
Art Director Roy Ryo Tsukiji
Designer Roy Ryo Tsukiji
Released March 2010

Credits & Description

Category: Logo Design
Advertiser: BIRDMAN
Product/Service: DESIGN AGENCY
Agency: BIRDMAN
Date of First Appearance: Mar 1 2010
Entrant Company: BIRDMAN, Tokyo, JAPAN
Art Director: Roy Ryo Tsukiji (Birdman Inc.)
Designer: Roy Ryo Tsukiji (Birdman Inc.)
Media placement: Logo Mark - Corporate Identity - 1 March 2010

Describe the brief from the client
Create a Corporate Identity for Design Company "BIRDMAN".
Birdman should be a "super-hero image" to save the clients from problems that they are facing.

Describe the challenges and key objectives
We developed a character "BIRDMAN" and its enemies. We've built a story around him, so every thing consists of the "Birdman's World". From the real office to the Website, the image came out from the story.

Describe how you arrived at the final design
From the image of the super hero character(like super-man), my image of the logo was to be Symmetry (so you can put the logo on the chest!). The Logo Mark of Birdman consist of B & M. I've tried to create a mark so it looks like a wing.

Give some indication of how successful the outcome was in the market
Launch of the new company was very successful. Corporate identity was introduced in many design books (both domestic and over-seas).