BRITISH DESIGN BOOK 2010 by Taxi Studio for BIS PUBLISHERS

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BRITISH DESIGN BOOK 2010

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Industry Publishing, streaming & media, Business equipment & services, Corporate Image
Media Design & Branding
Market United Kingdom
Agency Taxi Studio
Creative Director Spencer Buck
Art Director Olly Guise
Copywriter Lindsay Camp
Photographer Joakim Borén
Released October 2009

Credits & Description

Category: Books
Advertiser: BIS PUBLISHERS
Product/Service: PUBLISHING COMPANY
Agency: TAXI STUDIO
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: TAXI STUDIO, Bristol, UNITED KINGDOM
Creative Director: Spencer Buck (Taxi Studio)
Art Director: Olly Guise (Taxi Studio)
Copywriter: Lindsay Camp (Lnac Limited)
Photographer: Joakim Borén (Joakim Borén Photography)
Media placement: Book - Europe - 1 October 2009

Describe the challenges and key objectives
The very best of British? So many ways we could have chosen to bring that theme to life visually. The royal pomp and circumstance that bring millions of tourists flocking to these isles each year. Our Great Pop Heritage, from the Beatles to Blur. A different delicious cheese for each day of the year. The ground-breaking innovation and financial wizardry of the City (hmm, maybe not that one, this year). Our inexhaustible fascination with our unpredictable climate…

Describe the brief from the client
British Design is an annual publication from Dutch publishers BIS. Each annual showcases the best of British design agencies’ work across disciplines, providing design buyers with an essential guide to design services in Britain. We were briefed to deliver a fearless solution for the 2010 edition.

Describe how you arrived at the final design
But no, we rejected all of them, and went instead with indisputably our proudest national achievement: The Great British Greasy Spoon*. *The Great British Greasy Spoon: a commonly used term that describes a typical British Café.