Bkp Sound Production Studio Design & Branding TESTIMONIAL by Lowe Mena Dubai

TESTIMONIAL

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Industry Advertising & Communication
Media Design & Branding
Market United Arab Emirates
Agency Lowe Mena Dubai
Art Director Manosh Talukda
Illustrator Komal Bedi Sohal
Released February 2012

Credits & Description

Category: Logo Design
Advertiser: BKP MUSIC
Product/Service: BKP MUSIC
Agency: LOWE MENA
Executive Creative Director: Komal Bedi Sohal (Lowe MENA)
Copywriter: Komal Bedi Sohal (Lowe MENA)
Art Director: Komal Bedi Sohal/Manosh Talukda (Lowe MENA)
Illustrator: Komal Bedi Sohal (Lowe MENA)
Media placement: Business Cards - Business Cards - 19/02/2012

Describe the brief from the client
To create business cards that represents BKP's passion for music.

Describe the challenges and key objectives
The folks at BKP don't just make music; they're made of it. Based on that insight, we brought the notion 'Music In My Soul' to life, and turned their Business Cards into personal testimonials with their DNA analysis as a proof of authenticity.

Describe how you arrived at the final design
Creativity and passion is not something that is learned, it is innate in people. The ability of the individuals at BKP to create music that evokes feelings, and brings ideas to life out of abstract and random noises, is down to their love of music and sounds that is in each one of them.

Give some indication of how successful the outcome was in the market
The cards effectively communicated BKP's deep commitment to music and sound, and the clients responded by keeping them busier than ever.