Black River FC Design & Branding FOOSBALL TABLE by Black River F.C. Johannesburg

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market South Africa
Agency Black River F.C. Johannesburg
Executive Creative Director Ahmed Tilly
Art Director Sindiso Nyoni
Designer Jono Garrett, Marli Heunis, Simone Rossum
Released March 2010

Credits & Description

Category: Exhibitions & Live Events
Advertiser: BLACK RIVER FC
Product/Service: BLACK RIVER FC
Date of First Appearance: Mar 24 2010
Entrant Company: BLACK RIVER FC, Johannesburg, SOUTH AFRICA
Executive Creative Director: Ahmed Tilly (Black River FC)
Designer: Jono Garrett (Black River FC)
Designer: Marli Heunis (Black River FC)
Designer: Simone Rossum (Black River FC)
Art Director: Sindiso Nyoni (Black River FC)
Printer: Devyn Wagner (Beith Digital)
Media placement: Branded Soccer (Foosball) Table - Annual Toffie Pop Culture, Cape Town, ZA - 24 to 26 March 2010

Describe the brief from the client
Our agency (also the client in this instance) was asked to exhibit alongside fellow South African Creatives and Designers at the annual Toffie Pop Culture Festival in Cape Town, South Africa. (Toffie Pop showcases the best in international Pop Culture and Design with an audience drawn from ticket holders and peers in the South African Creative industry.) Strategically the exhibition was a platform for our agency to flex our creative muscles and showcase our agency’s creative ability to a like-minded audience at renowned design festival.

Describe the challenges and key objectives
The main objective of the execution was to stand out amongst the other exhibitors. We were all given a standard table as a display surface. Since our agency is named after a football club, we decided to do away with the conventional exhibition surface and to customize our space with a branded foosball table instead.

Describe how you arrived at the final design
Once we had broken the mould of the standard table, we took the idea further by altering what one would expect from a foosball table. Our players all face the same way; they are all wearing civies instead of a football uniform; and they are of varied ages, race & gender. These customized players truly represent the make up of our agency as well as that of our dynamic South African culture. Our team members are a ‘united’ group, whilst remaining individuals - capable of amazing things when we work together as a team.

Give some indication of how successful the outcome was in the market
The piece had immediate standout value and showcased the agency’s ability to think outside the box and deliver a unique and relevant creative solution. Exhibition visitors were delighted and amused by the table with its customized football players. We are a ‘united’ team, as an agency and as a nation, capable of amazing things when we work together.