BLACKBERRY STYLE GUIDE by Leo Burnett Toronto for Blackberry

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BLACKBERRY STYLE GUIDE

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Canada
Agency Leo Burnett Toronto
Designer Dave Tupper, Israel Diaz, Caio Oyafuso, Natalia Grosner
Released October 2009

Credits & Description

Category: Publications
Advertiser: BLACKBERRY
Product/Service: BLACKBERRY
Agency: LEO BURNETT TORONTO
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: LEO BURNETT TORONTO, CANADA
Chief Creative Officer: Judy John (Leo Burnett, Toronto)
Creative Director: Israel Diaz (Leo Burnett, Toronto)
Writer: Steve Persico (Leo Burnett, Toronto)
Designer: Caio Oyafuso (Leo Burnett, Toronto)
Designer: Dave Tupper (Leo Burnett, Toronto)
Designer: Israel Diaz (Leo Burnett, Toronto)
Designer: Natalia Grosner (Leo Burnett, Toronto)
Print Producer: Anne Peck (Leo Burnett, Toronto)
Art Buyer: Leila Courey (Leo Burnett, Toronto)
Media placement: Style Guide - Agencies, partner companies. - October 2009

Describe the brief from the client
With the launch of a new global campaign 'Love what you do' for BlackBerry, came the need for a style guide that would embody and exude that same love and spirit. To accomplish this, the style guide was lovingly written, designed and packaged to inspire those working with the campaign to love what they do.